LRG Co-Founder Jonas Bevacqua Found Dead

“I grew up in a pretty unique environment and was exposed to a lot of different things,” he said in a 2009 interview.

“I didn’t feel there was a clothing company to bridge the gap between all these different things that we were into – that spoke for that melting pot of what was going on. That’s what LRG was all about.”

34 year old LRG co-founder, Jonas Bevacqua, was found dead Tuesday in his Laguna Beach, California home according to Orange County Sheriff.

“There were no obvious signs of the cause of death,” sheriff’s spokesman Jim Amormino told The Associated Press. He added that the county coroner would conduct an autopsy Wednesday.

The cause of death has not been determined according to Supervising Deputy Coroner Kelly Keyes said. The Laguna Beach Police Department’s spokesperson said  the death does not appear to be suspicious.

Jonas Bevacqua, who co-founded the popular street clothing brand LRG in 1999, held the reigns of this major urban fashion force. Deeply influenced by Southern California’s skateboard, surfing and hip hop culture, he and business partner Robert Wright began making clothes that reflected their interests but that no one else seemed to be providing. LRG’s ties with the hip hop community are strong, with many prominent names shown modeling their fashion in a series of ads. Alchemist, Smif-N-Wesun, Drake and legends such as Pete Rock, DJ Jazzy Jeff and De La Soul have sported LRG wears in advertisements over the years.

His influence and presence will be missed…

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