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M.A.C. Latest Display Of Marketing Muscle

From Warhol-inspired packaging to garish Cindy Sherman snaps, M.A.C. Cosmetics has never been shy about bold advertising — but their latest campaign takes the phrase “strong imagery” excessively literally.

The advert is for M.A.C.’s ”Strength” collection which includes bold lip colors and eye-shadow hues like “All Woman,” “Brains & Brawn,” and “Black Magique.” The copy encourages you to “Flex your femininity with a color collection that’s fearless, elegant and strong,” and/or “Strike a powerful pose, stand out, redefine the notion of beauty—and do it with strength too irresistible to ignore.”

Looking equal parts fierce and fabulous, Serbian figure competitor and personal trainer Jelena Abbou flexes some serious muscle as the beauty brands latest example of unconventional beauty, with copy to match. The brand encourages us all to “Strike a powerful pose, stand out, redefine the notion of beauty—and do it with strength too irresistible to ignore,” and to “Flex your femininity with a color collection that’s fearless, elegant and strong.”

It being the new year and all… we here at Posh Beauty think we’ll do just that!

 

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