MAC Cosmetics Expands to Africa
MAC Cosmetics has always been lauded for being a fan favorite of women of all shades. Now the brand is making it’s mark in the mother land and expanding its stores having already opened a storefront in Lagos, Nigeria and planning for two more openings in Zambia and Botswana by years end.
“MAC has always been a trailblazer in emerging markets—India, Brazil and Turkey, for example,” Karen Buglisi the global brand president for MAC Cosmetics told WWD. “We believe that the breadth of our product line, particularly in foundation shades, and our pricing will appeal to the Nigerian market, as well other African markets.”
Their focus is on streamlining their customer service by providing outstanding training skills and education to their makeup artists. “We want customers to be able to go to any market in the world and have a seamless service experience, and we will provide top-notch education to make this happen. We want to go in to Africa boldly and say, ‘We’re here.’,” Buglisi added.