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MAC TAKES A BUBBLY APPROACH: New Pale Collection

  • by Corrie Shenigo
  • posted at 3:23 am
  • December 17, 2010

MAC Cosmetics Cham Pale Color Campaign

In this season of red, red lip stains and smokey eyes, it’s refreshing to see a paler shade of glamourous that is equally dramatic.  In an obvious move to “toast” in the New Year, MAC Cosmetics has unleashed it’s Cham Pale Color Collection – inspired by that pale, bubbly sparkler of the season: champagne.

MAC's Limited Edition Cham Pale Collection

This collection makes attaining the glow of your New Year’s Eve toast a breeze with beautiful shades of ‘sparkly pink peach,’ ‘frosted pale bronze,’ and ‘sheer pale gold.’  The line features everything from Lipgelée to Nail Lacquer and also includes a Special Reserve Highlight Powder in either soft gold with silver or the rose shimmer best-seller, Rosé Olé.

And for skin that has seen one to many holiday cocktail parties, the line also features a premium skincare collection inspired by “the finest quality pale cuvee.”  The skincare line includes MAC’s Fix + Lavender, Lip Conditioner SPF 15 + Lavender, and Tinted Lip Conditioner SPF 15 + Lavender, as well as it’s crowning achievement (and soon to be our new favorite) MAC’s Complete Comfort Crème – an ultra-rich moisturizer that relieves redness and soothes with French lavender.

MAC’s Cham Pale Collection and Skincare Line will only be available for a limited time – December 26th thru mid-February 2011.  So be quick!

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