Mad Men Meets Estee Lauder
With season five of AMC’s hit show Mad Men finally returning next month, and “the return of Betty” teaser popping up on the Huffington Post, it seems only fitting that Estée Lauder would announce their own homage to the show in the form of a mini-collaboration of Mad Men-inspired cosmetics. The collaboration will be exclusively available on the Estee Lauder and Barney’s websites on March 18, and will include a new limited-edition Estée Lauder Mad Men Collection Crème Rouge in Evening Rose (a blendable cream blush with a medium pink finish) and the Estée Lauder Mad Men Collection Signature Lipstick in Cherry, all in appropriately gilded packaging.
“Quite frankly, we’re crazy for the show,” says global brand president of Estée Lauder, Jane Hertzmark Hudis. “We’ve always felt like there’s a connection between Mad Men and the Estée Lauder brand and Estée herself; the sixties were our heyday as well.”
Frankly, we’re surprised we haven’t seen a collaboration like this before now… and rumor has it that another Estee-Mad Men collaboration for season 6 is already in the works. Va-va-voom!