Marc Jacobs Beauty Becomes A Reality
Imagine successfully launched clothing lines, accessories, fragrance and being named artistic director at Louis Vuitton and it’s clear why designer Marc Jacobs continues to sit at the top of the fashion food chain. So why stop there? The illustrious 29-year veteran of the biz is branching out into the next logical style-realm, cosmetics, in an effort to redefine beauty as “imperfectly perfect” with today’s launch of Marc Jacobs Beauty.
“I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation,” Jacobs said in a recent statement. “It’s unexpected and surprises you.”
Which is exactly what he hopes to do with his new 120-piece beauty line which includes foundations, a concealer, blushes, eyeshadow palettes and liners, a bevy of lip products (gloss, gel, and balm), brow gel, and a bronzer. Marc Jacobs Beauty is set to range in price from $18 to $78 and will also include body products (bronzer), a set of makeup brushes, and 24 gloriously shiny nail lacquers.
All Marc Jacobs Beauty products are housed in simple, sleek bottles, tubes, and compacts, whose curved edges and modern flare will undoubtedly cast a pallor over the rest of your cosmetics case, while the actual formulas do the heavy lifting in the beauty department. Cosmetics innovations include the buoyancy-technology of M.J.’s Genius Gel foundation that creates a cushion-like layer on the skin, and the E-Lash Tic Lash Technology of his Lash Lifter that “works like spandex” to lift the lashes. Unsurprisingly, there is also a smattering of unisex products like Brow Tamer grooming gel, Remedy concealer, and a mint-flavored Lip Lock balm.
I, for one, can NOT wait to steal away to Sephora, to try out Marc Jacobs Beauty exclusive new line, but the products will also be available online at Sephora.com, MarcJacobs.com, and MarcJacobsBeauty.com, as well as at Marc Jacobs brick-n-mortar stores. So what are you waiting for?