Matthew McConaughey Is The Latest Celeb In The Collaboration Game

In the spirit of a Happy Valentine’s Day, we offer up this:

But it’s not all gratuitous shirtlessness here at Posh Beautynope — the tie-in is that Mr. Matthew McConaughey is set to be the latest celebrity to get into the fashion game. The oft-shirtless actor is following his fellow thespians (like Kate Hudson for Ann Taylor, and Eva Mendes for New York & Co.) by collaborating with Dillard’s on a line of men’s sportswear and swimwear called JKL. The collection took it’s name from McConaughey’s charity organization Just Keep Livin that teaches kids the importance of health, education and active living — the actor’s own lifestyle M.O. (apparently, it does a body good.)

“One of the first things I had written down was ‘from the jungle to the opera.’ That’s a bit of an exaggeration, but that’s the idea.” the actor recently told WWD. ”A dime for every dollar goes to the foundation.” (*tears.)

The JKL collection — which, inevitably will feature shirts — will launch exclusively in 150 Dillard’s stores in March and will head to other retailers in fall 2013. Here’s a little teaser from the fashion tome:


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