MORE FASHION FILM FRIENDLINESS
Fashion and film seem to go hand in hand, especially now a-days with all of the artsy short films popping up to display (or not, Mr. Varvatos) designer’s latest and greatest collections. Posh Beauty brought you exhibits A (Lanvin) and B (John Varvatos and Dave Matthews) respectively, and now we’re thrilled to prep you for the release of a short film for Rodarte starring child-actress-wonder and fashion darling Elle Fanning.
Fanning recently wore Rodarte to the premiere of her Sophia Coppola directed film ‘Somewhere’ – to great applause. So this isn’t her first time at the fashion-rodeo, kids. And since Rodarte is no stranger to utilizing ultra-chic and ultra-young ambassadors to promote it’s brand (Remember Rodarte’s video promoting it’s Target line, starring 14 year-old blogger Tavi?) she is, at least, in good company.
Tuesday’s unveiling was directed by Todd Cole (who also directed Rodarte’s much darker short film starring model Guinevere van Seenus) and will premiering on the LVMH site Nowness.com. And before you get all a-twitter with anticipation that the rumored interest of LVMH to acquire Rodarte is true, Cole has already said that the site is soley interested in acquiring original content for the site.