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NARS Gets Into The Skincare Game

In the vast ocean of beauty brands, you’d be hard-pressed to find a company so besought with loyal followers as NARS. The luxe brand virtually monopolizes the market with it’s line of Orgasm stick and powder blushes… next stop: world domination.  Or at least skin domination.

Replacing it’s currently limited skincare products, NARS is looking for a bigger piece of the skincare pie.  The NARSskin collection includes nine new pieces: Purifying Foam Cleanser ($29), Gentle Cream Cleanser ($29), Optimal Brightening Concentrate Serum ($72), the heavily-buzzed about Double Refining Exfoliator ($34), Multi-Action Hydrating Toner ($32), Total Replenishing Eye Cream ($55), Luminous Moisture Cream ($62), Aqua Gel Luminous Oil-Free Moisture ($58), and the Aqua Gel Luminous Mask ($39).  And lest you think the excessive use of the word “luminous” was due to an overzealous copywriter, the concept of the new line is light — as in brightening up the skin before the makeup goes on.

“Light is a key element to the entire line because it plays a huge role in how healthy skin can look.” François Nars explained to WWD. “Skin care should reflect the light and makeup should catch it.  When I launched Nars in 1994, one of my biggest goals was to also create a skin care line one day.  It not only aligns with my philosophy that beautiful makeup starts with beautiful skin, but also my obsession with light.”

The products will enjoy an exclusive launch at Saks Fifth Avenue on August 1st and will be available elsewhere on August 15th.  Just in time to start thinking about repairing your skin from all the summer sun.

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