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New York fashion week “effortless” hair

Protagonist

Along with most viral sensations, the #iwokeuplikethis hashtag is blissfully running its course — but let’s not throw the baby out with the bath water. The simple beauty of au natural is continuing to rule the fashion week runways, with scores of stylists taking the “no makeup” trend further north to the hair. Scores of models sporting “effortless” hair have been seen sashaying down the catwalks at Rebecca Minkoff, Coach and Jason Wu — slightly disheveled, lightly (and not so lightly) textured and decidedly undone, the considerable “effort” (and product) put into making “effortless” happen is apparent, but worth it for the sex appeal alone.

Rebecca Minkoff

Coach

Banana Republic

Jason Wu

 

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