Olympics Mania! Stella McCartney’s 2012 Summer Uniforms
From big commercial contracts to celebrity status, sports is a high-end game. So it only seems appropriate that the British, who scored the honor of hosting the 2012 Summer Olympics, would call on one of their own to design custom couture sportswear for their Olympian team.
Stella McCartney recently told the BBC that designing the uniforms for the British Olympic team “was like nothing I’ve ever worked on before.” And considering that her high-end duds are meant for those who aren’t running, jumping or leaping–that seems about right.
Pairing with Adidas, McCartney unleashed the nearly 175,000 items of clothing (and 38 types of footwear) this afternoon. So at least now we know what we can expect from the “home” team come summer.