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ONE SMALL STEP: The First Unretouched Ad

  • by Corrie Shenigo
  • posted at 5:47 am
  • March 17, 2011

Make Up Forever Unretouched Ad

Make Up Forever has answered the prayers of women everywhere by producing and publishing the first ever unretouched advertisement… it even says it on the ad itself.

The new ad is for Make Up Forever’s High Defnition Foundation and it’s not shy about this historic event. “You’re looking at the first unretouched make up ad.” Check out the model’s arm, with real-life color tones and an actual wrinkle at the elbow! A wonder! So the fact that the model is young and beautiful and the photo was taken at a distance (thank you for that Beauty High – sigh) doesn’t bother me at all. I say let’s celebrate a woman’s beauty without Photoshop! I enjoy being a girl!

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