Prabal Gurung for Target Takes On The RomCom
We gave you the tiniest of sneak peeks at the highly-anticipated Prabal Gurung for Target’s flower-ladden collection, and we listened attentively as the designer waxed poetic about love and “wanting to make people happy.” And call us crazy, but we can’t think of many gals who wouldn’t be perfectly giddy to snuggle up with their Valentine for a nice glass of wine, some chocolates, and a good-old-fashioned RomCom. We have to assume P.G. and Target felt the same way, as their advertising campaign, complete with a film trailer-like commercial is essentially just that: a campaign for a Romantic Comedy, starring actress Olivia Thirlby, called “Love.”
Chock full of romantic gestures, the film features a boy-meets-girl story with said girl tricked out in Prabal Gurung for Target clothing that are set to hit Target on Feb. 10. We must admit, the collection is a gorgeous fit for the most romantic day of the year — and just in time!