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Prada Fragrance Launches In August

Prada is getting a little spicy with some bubblegum flavor and recently introduced its youthful new scent set to launch in August 2011. The mix of musks, the sensual balsamic vanillic in the heart and sweet modern caramel in the base of the fragrance.

Jose Manuel Albesa, chief brand officer of Puig (Prada’s scent licensee) told WWD that “Prada has the ability to reinvent itself when it wants to and Miuccia [Prada] wanted to make a bold statement with this launch. This scent is more feminine and excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.”

The bottle, an Art Deco-inspired design  has a black and gold cap with gold letters and is bordered by a bright block of fuchsia to draw in visual nuances. What’s also new with this fragrance is the packaging design featuring a cartoon illustration by Francois Berthoud.

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