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Ralph Lauren: Exit Polo, Enter Denim & Supply

  • by Corrie Shenigo
  • posted at 6:21 pm
  • August 12, 2011

Ralph Lauren's Denim & Supply

Things are moving and shaking over at Ralph Lauren this week. On the heels of announcing that the the company will drop the word Polo from it’s company name – going from Polo Ralph Lauren Corp. to simply Ralph Lauren Corp., the iconic American brand unleashed it’s newest line, aptly titled Denim & Supply.

According to a press release, the premiere collection of Denim & Supply is based onĀ  3 stories: Into the Wild, The Lodge, and The Wharf, and was “born out of the warehouse and artistic communities of Brooklyn.” And while that doesn’t seem all that “wild” to me… the look of the collection does speak a rather outdoorsy-woodsy language. Sitting on the lower end of the Lauren’s price spectrum, the collection ranges between $39.50 – $298, with “specialty” jeans prices at around $200 and “core” jeans costing under $100.

Launching today on it’s own website, the “vintage” and “heritage” inspired line will hit Macy’s stores tomorrow. So take a peek… and tell us what you think!

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