Rhianna Debuts Video For Her New Fragrance – Reb’l Fleur
The good girl that has gone bad is getting even more bad continuing to expand her brand and double those dollars. We can’t hate on Rhianna’s business acumen or the fact that her stardom is expanding across fashion, hair and now beauty as a trend setter and icon.
The starlett launched her video for her new fragrance today. Check it out here. The innovation and careful choreography brings all her videos to a hault. If she could win an academy award for this promo video, it would be all hers.
According to The New York Times, the new scent, Reb’l Fleur by Rihanna, is, as its name suggests, meant to evoke both the rebellious and flowery sides of the singer, and a video featuring her that is the centerpiece of an online campaign also depicts that duality.
Reb’l Fleur, a partnership with Parlux, arrived at the perfume counters of fine department stores this week. The fragrance has a suggested retail price of $49 for 1.7 ounces and $59 for 3.4 ounces of perfume, and $30 for 6.7 ounces of body lotion. Over the next three months, ads for the fragrance will broadcast on nearly 2,000 screens in approximately 300 movie theaters across the United States and Canada.
Work it Rhi-Rhi! We’re excited about your new fragrance and hot new video!
Love and Beauty,