Rihanna Hearts MAC — Literally.
The big reveal of Rihanna’s River Island fashion line didn’t leave much of an impression on the London Fashion Week crowd, but never one to mourn a moment, the pop star is already moving on to the next big thing: a collaboration with MAC cosmetics on not one, but four makeup collections.
MAC has announced the imminent arrival of the RiRi ❤ MAC cosmetics collections to be released in stages starting later in 2013. WWD reported that, according to Rihanna the partnership was a “no brainer” because “When you think of makeup, the brand that pops into your mind—for something legit—is MAC [...] I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
Apparently president of MAC’s parent company John Demsey agrees, saying, “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
Perhaps sensing that a Rihanna/relationship metaphor might be a touch “too soon” for some, Demsey switched up his metaphorical focus on the makeup, “These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”
The first product set to launch will be a lipstick called RiRi Woo (which plays on MAC’s beloved red Ruby Woo), which will release on May 4th with a special pop-up shop at the Brooklyn stop of Rihanna’s Diamonds Tour concert.
Also set to launch is the summer collection, which will include two additional lipsticks, a Lustre Drops shade and a powder blush duo, then a fall collection with four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. 2013′s holiday line will reveal another 10 products including a nail polish, makeup bag, and yes, more lipsticks — naturally, we’ll reveal the goods when we see ‘em!