Ruffian Launching Nail Polish With Birchbox
If you’re a BirchBox subscriber you’ll be excited to learn that the big sample box brand has partnered with Ruffian to bring a bit of lacquer love to this coming season’s color play. The Ruffian Nail Lacquer Collection will begin as a limited-edition range of three colors inspired by the upcoming spring line.
What makes this line remarkable is that Birchbox’s Facebook fans got to join in and play creative director by selecting three of five possible shades, which pay homage to various elements of the “Ruffian world.” The winning hues will be mailed to Birchbox subscribers and featured at New York Fashion Week.
“We are [pleased] to launch our collection of nail polish nationwide to the 500,000 subscribers of Birchbox,” said Brian Wolk, co-creative director of Ruffian, to WWD, who added that the move into nail color was inspired by a growing cult following behind the Ruffian Manicure, a two-color reverse moon design. “Offering nail polish in our runway colors will be the perfect continuation of our passion for beauty.”
Stay tuned and subscribe to BirchBox to get your hands on the new collection