Rumi Neely x DANNIJO

  • by Maria Denardo
  • posted at 12:00 pm
  • November 2, 2010

Rumi Neely x DANNIJO

Forget pumpkin carriages and glass slippers. Be the belle of the ball this Thanksgiving with the It accessory of the night–a Rumi Neely by DANNIJO stunner. New York’s budding jewelry line DANNIJO, run by the dynamic sister duo Danielle and Jodie Snyder, is following fashion suit by enlisting an indie blogger as muse and co-designer. Move over Tavi–there’s a new girl in town!

SoCal cutie Rumi Neely has gained recognition in the ‘biz for her successful blog FashionToast and her stylish posse, which includes fellow blogger and bff BryanBoy. The Snyder sisters must have seen something of themselves in the edgy beauty, and we can’t help but agree. Both DANNIJO and the famed blogger have a laid back, eclectic sensibility with notes of classic chic mixed with rock and roll. From BlogLovin’ to capsule collection, Neely has sure come a long way.

The six piece collection will debut this month on Tobi.com though an exact date has not be disclosed. Retail prices will range from $95 to $248. With a celeb following from DANNIJO that includes stars like Beyonce, Milla Jovovich, Blake Lively, and Natalie Portman and an underground cult following from Rumi Neely, this capsule collection is sure to take off in style.

Maria Denardo

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