RUMOR MILL: H&M To Collaborate With Maison Martin Margiela
While H&M has virtually pioneered the art of the luxe brand collaboration… they’ve hardly pushed the limits of fashion with their very first Lagerfeld pairing (2004) or their most recent Versaci (2011) or Marni (2012) outings. According to the rumor mill… that’s all about to change.
Despite H&M’s coy response to The Huffington Post – ”Unfortunately we do not comment on rumors” — it is nearing that time of year when they roll out news of their latest designer partnering, and they’re about to, not only step outside of the box, but pretty much blow the box to bits. Word on the street (and by street we also mean as reported by WWD) is that H&M will be pairing with the uber-avant garde Belgian label Maison Martin Margiela — which will make the die-hard cult Margiela crowd swoon and just may open up a new and affordable fashion frontier for the rest of us.