Saint Laurent Paris’ New Logo Reveal Is Not A Fan Pleaser

Saint Laurent Paris

Way back in June we brought you news of Hedi Slimane’s planned shake up at famed fashion house Yves Saint Laurent, starting with a surprise name change to Saint Laurent Paris.  But if Slimane thought the release of the brands Facebook palette (available only to FB fans of the label) was enough to appease the masses, he’d best think again.  The newly-named Saint Laurent Paris officially released their new logo on their Facebook page, revealing two black boxes stacked on a table with simple, fuss-free lettering, more along the lines of the label’s 1966 lettering than the swirling YSL typography of the past few years — Facebook fans aren’t pleased.

“Where’s the iconography? This is not iconic,” posted one Facebook-er, with another noting that the new logo resembles that of lower-priced boutique brand Zara. We can’t imagine that this was the comparison that Slimane was going for.

YSL's iconic "Cassandre" logo

The brand has said that it has every intention of keeping YSL’s iconic “Cassandre” logo on all of it’s beauty products, but it’s not entirely clear how the ‘Y’ can remain without the ‘Yves.”

So what do you think of the label’s new logo? Is it a ‘hit’ or a ‘miss’ — as in “I miss the ‘Y’?

Show Comments

No Comments

Add comment