Shiseido Virtual Makeup Stimulator
Japan’s top cosmetic company, Shiseido, is breaking new beauty barriers with an innovative design called the makeup stimulator. Described as “the department store of the future,” this chic gadget bypasses typical beauty counters and replaces them with hassle-free virtual makeovers using a real-time image of the consumer.
“This is the first time to be able to do this with moving images instead of still images,” said Shiseido spokesman Shigesato Kobayashi. “Women can apply and reapply different kinds of color without having to use make-up remover and compare the results instantly.”
Of course, this isn’t meant to be a substitute for the talented makeup artists who have a keen eye for color matching and product knowledge. But if you’re in a time crunch, it sure beats the wrist test. We think of it more like an added accessory that compliments the whole experience and a way to test new trends without any strings attached.
The makeup stimulator is available at Selfridges now and will expand into 12 European markets. For more information, call +44 (0) 207-313-4774.