ShoeDazzle to Offer VIP Membership
Looks like personalized shoe and handbag shopping site ShoeDazzle is getting a bit of a business makeover and bringing on new talent. According to WWD ShoeDazzle cofounder and chief executive officer Brian Lee hinted that the Santa Monica, Calif.-based online footwear specialist might resume memberships when he announced bringing on board Rachel Zoe as chief stylist last week.
The brand will now offer VIP memberships and spruce up their offerings with more well-known labels, emerging designers and more personalized style picks for customers. It is launching a daily deal on a limited release style under a program called Today’s Fix (on Monday, a towering, strappy style was $37.95, down from its regular $42.95 price) and raising its free shipping threshold from $39 to $49 as early as March 1.
Let’s hear it Posh Beauties. Are any of you current Shoe Dazzle subscribers? What do you think about the changes?