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Solange Knowles Is The New Face of Madewell

Her star isn’t shining quite so bright as big sister Beyonce, but Solange Knowles is on her way up!

The latest celeb/brand pairing is a match made in heaven, as clothing label Madewell announced that Solange would star in their new fall 2012 campaign.  The singer will fill the void left a few years back by Alexa Chung as the famous face of the brand as it continues its plans for expansion, with a planned 15 new stores in new markets, including California, Atlanta, Denver and the Midwest.  Deemed by Beyonce as being “so Brooklyn,” Solange seems like a good fit for the brand who’s casual cool clothes are a staple of the hipster, quirky girl. And as a former “brand ambassador” for Armani, and a model for Rimmel London, this is another nice feather in Knowles celebrity spokesperson hat, her first contract with a major clothing label.

Solange Knowles for Madewell

You can check out Madewell’s exclusive behind-the-scenes Youtube video of their newest star in action.

 

 

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