Stella McCartney Launches Optical Collection
For all things vegan, fashion-forward and oh-so on trend, look no further than Stella McCartney who’s brilliantly managed to carve a lucrative fashion career based on ethical designs. Stella McCartney will unveil her first collection of optical eyewear in March 2013 that draws inspiration from the designer’s balance between masculine and feminine.
According to a press release, the sustainable optical collection features the same bio-acetate used in the sunglasses range, which are made of 54% natural sources. The product’s formula combines cellulose, the most common organic compound on Earth, which is renewable and biodegradable, together with natural plasticizers, which differ from DEP (Diethyl Phthalate), as they derive from citric acid, a natural substance obtained through a fermentation process.
“Optical is more and more apart of fashion. If you actually take a moment to look around, you are surrounded by optical both as a necessity and as a statement. It is exciting because it says something new, all ages express themselves through optical,” says McCartney about the line.
The line will feature five styles in burgundy, taupe, black, teal and tortoise, with prices ranging from $230 – $245.