The legendary green skin care giant Burt’s Bees has recently launched a new line of skin, body and hair products affectionately named “gud”, with thirty-six body and hair care products created for the younger generation of passionista fashionistas.
The brand has recently announced a new partnership with Grammy nominated pop sensation Carly Rae Jepson. As the brand’s first spokeswoman, Carly will appear in a multimedia marketing campaign debuting this spring.
“Being eco-conscious is so important. I love that gud has figured out a way to reach young women with natural products that are also fun and smell amazing!” stated Carly Rae Jepsen in a press release. “I also really connect with the positive spirit of the brand—it’s how I live my life every day,” she continued.
Will Carly be the key to helping teens turn green? We hope that the upbeat pop songs the starlet is known for is enough to boost this natural brand’s sales into a new demographic.
Check out the gud products at www.gudhappens.com.read more