Archive for celebrity-makeup-artists

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Posh Beauty Expert of the Week: Susan Posnick

After an exciting and distinguished career painting the faces of models and celebrities like Cindy Crawford, Amber Valetta, Renee Russo, and Diane Lane,
professional makeup artist Susan Posnick came face to face with a new challenge —skin cancer.
After being diagnosed with the disease, Susan set aside the majority of her work in the film and fashion industry, and changed her focus to developing an innovative product offering substantial sun protection and healthy foundation coverage. Beginning with COLORFLO mineral foundation in 2002, Susan has since created a complete cosmetic line of multi-purpose face, lip, and eye products-essential for simple, modern beauty.
Learn how the makeup artist, cancer survivor and entrepreneur built her dream and continues to be an inspiration to those growing their careers:

What has been your most memorable moment working in the beauty industry?

When Susan Posnick Cosmetics launched in Japan my business was only a few years old and when I visited Tokyo and saw my products displayed on the counters there, it was one of those “pinch me- am I dreaming?” moments

I think then, more than at any other time, I realized that my business was real and international; and that all the hard work and perseverance was truly beginning to pay off.
What does beauty mean to you?

Smiling, believing in yourself, and of course makeup that enhances and portrays the beauty found within.
How do you stay inspired as an entrepreneur and business owner?

By believing that what I am doing really does make a difference; that my products make beauty and life easier for women and that with my sun protection products, we really can prevent skin cancer.
What is next for your career?

New products and more distribution!
Where do you see the future of the beauty industry going for professionals like yourself?

I see the industry as continuing to get more challenging for independent entrepreneurs like myself. The large cosmetic companies are getting even more difficult to compete with and even in the realm of social media they have unlimited resources to reach out to potential new customers. That being said, fortunately there are always women out there who are looking for something different that works- and prefer supporting the ‘ indie’ brands .
How do you stay relevant in an ever-changing industry?

By trying to stay ahead of the curve with my products and packaging; and to always ask myself, as a working mom who owns a business and travels the world – what do I want?
Who were your mentors and how did they assist you as you built your career?

Mary Kay was an incredible mentor. I was her personal makeup artist for 18 years and being in her presence taught me so much about how to ‘believe in myself.’ Her desire and success in instilling motivation, confidence and self- respect in others was paramount in her life. She always treated others with respect and integrity, and in turn showed others how to do the same. She was a life mentor to me, a friend, and as it turns out, a business mentor as well.
Describe your favorite beauty industry job experience and what made it memorable?

Touring with rock and roll bands- need I say more?
What has been your most valuable lesson working in this industry?

Maintaining perseverance (though some may call it stubbornness ) even in the most difficult of times.


If you were stranded on an island what top beauty products would you not be able to live without?

BRUSH ON BLOCK for sun protection, SusanPosnick COLORESSENTIAL lipstick in RIO, Waterproof liquid liner.
Finish this sentence: A woman is most beautiful when… she feels confident.


What is your advice for anyone looking to break into this industry? Hire people people who know how to do the things you are not good at, and let them do their jobs and listen. None of us are good at everything. Be patient with yourself, your growth, your manufacturers and know that some mistakes will be costly ones.


Learn more about Susan Posnick at www.SusanPosnick.com and on Twitter and Facebook.

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The Life of a Makeup Artist: Tara Loren

tara loren makeup artist

Tara Lorèn is a Celebrity Makeup Artist and Beauty Expert, who knows all the latest beauty trends and how they translate to the average everyday girl . Her eye for clean, natural, flawless makeup lends itself to glamour and beauty looks, and her ability to think outside the box,  makes her one of the “go-to” makeup artists for Comedy based work. She does make up for clients in film and TV shows in HD including the cast of “For A Good Time, Call…”, actors on “True Blood”, and AMC’s “The Killing”, to magazine shoots, and commercials for major clients including Trident, Toyota, One-a-Day Vitamin, BMW, Old Spice, and more.


What has been your most memorable moment working in the beauty industry?

One of my most memorable moments would have to be having the opportunity to attend Sundance 2012 with the film “For A Good Time, Call…” that I was key makeup artist for. I got our beautiful actresses, Lauren Miller and Ari Grayor ready for a day of press as well as for our premiere there. The premiere was amazing! We received 2 standing ovations, I was holding back tears the entire time, especially when Lauren, Ari, our director Jamie Travis, co-writer Katie Ann Naylon and the rest of the cast went on stage for a Q&A session. It was exhilarating; I can’t wait to have another experience like that!


How do you stay inspired as an entrepreneur and business owner?

I stay inspired to keep pushing myself and my career knowing no one else is going to do it for me. This is what I’ve set out to do and it’s certainly not an easy road but I know that all that I’ve done and accomplished has been due to my hard work and perseverance. When I actually take a moment to step back and acknowledge that (which is rare), it makes me smile and keep striving for more.


Where do you see the future of the beauty industry going for professionals like yourself?

Well, I’m not sure 10 years ago we could have predicted the enormous success of youtube tutorials and these amazing beauty blogs that help connect professionals directly to the everyday woman, to be able to answer her skin, beauty and fashion questions almost immediately. We used to have to wait for out favorite monthly magazine to find out the next hot trend. Now it’s at our fingertips. I can’t full predict anything at this point but I know for sure we are an ever-evolving industry that isn’t about to slow down anytime in the foreseeable future. There are always advances in chemistry driving the industry forward; we have access to information that didn’t exist decades ago and that makes for some exciting changes in what we apply to our faces and bodies!!



Who were your mentors and how did they assist you as you built your career?

I haven’t personally had one specific mentor along the way, I’ve done a lot of things on my own, however there have been MANY instrumental people that have given me invaluable knowledge and advice, from older more experienced makeup artists, to producers, directors and actors. I try to learn as much as I can from everyone and I like to know how other parts of the industry I work in work. Every job and every person on a set whether it’s a film set, a photo shoot, etc. has a specific, important job and is there for a reason. I like to learn from each of them



Describe your favorite beauty industry job experience and what made it memorable:

One particular experience that always stands out as a wonderful one was working with Will Ferrell, Don Cheadle and Zooey Deachannel on a comedy series, “Drunk History” for “Funny or Die presents” (HBO) that my dear friend Derek Waters created. I had spent roughly 6 hours the day prior making and prepping 2 separate wigs that Don Cheadle wears. It’s always so satisfying to watch a shot of him approaching camera, gently touching his hair (my wig) and making it a key feature to the scene. He couldn’t have been a nicer, more professional actor to work with. And Will!! Will Ferrell is truly the best! I’ve had the opportunity to work with him twice and each time he was such a lovely, kind man. We had chats about his family, my family, just a genuinely cool guy. Getting to work on the beautiful Zooey Deschannel was such a treat! However I didn’t exactly have the chance to do something glamorous on her, as she was playing Abraham Lincoln’s wife, Mary Todd. All in all we had such a great, fun day and it is one that’s on my list as one of the best times.



What does it mean to be service oriented?

It means listening to what your client is asking for, then using your professional knowledge and experience to execute it. It’s always important that the person I’m working with or for feels as though their requests have been respected.


What has been your most valuable lesson working in this industry?

Always be kind, you never know who you may be speaking to. And smile- especially at the grumpiest looking person in the room, chances are they’re just stressed and a simple smile can change the day for them. My job is really about making the people around be feel their best, even if I’m not doing their makeup specifically.


What is your advice for anyone looking to break into this industry?


Work as much as you can, on as many faces and skin types as you can and don’t just stick with one style of makeup. Say yes and be open to all the new experiences that come your way. Sometimes the ones that may seem small turn out to be the ones that lead to the next big step in your career.

Learn more about Tara Loren at http://www.taraloren.com/.
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