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Elizabeth and James Set To Launch “Affordable” Handbag Line

Now that pint size designing duo Mary Kate and Ashley Olsen have snapped up their CFDA Award, they’re turning their attention back to the expansion of their contemporary line Elizabeth & James. First up, the announcement of a handbag collection. The big news here is that the assuredly chic collection, constructed of Italian suede, leather, and New Zealand lambskin, is set to be much more affordable than some of the offerings from their couture label The RowMary Kate breaks down the important bits — the $$$ and the name-dropping — in a recent interview, saying, “We wanted the price point to be strong. The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch]. We wanted these bags to be affordable.”

What does that mean exactly? Well apparently Elizabeth and James small leather goods will be prices somewhere between $125 – $395, while the larger bags will be offered between $395 and $625 — not chump change, but certainly not the staggering $34,000 alligator handbag that was offered up by The Row last year. (*choke.)

So keep your eyes peeled come July 2014 for what is sure to be a sought after collection of Elizabeth and James arm candy. The duo is also planning an e-commerce site, a fragrance in collaboration with Sephora, and a flurry of brick-n-mortar stores in the near future. Onward and upward ladies!

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