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Shaq Attaqs Project Show With New Old Sneaker Debuting (Again) in Spring

shaq attaq, spring 2013, project show

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If you’re a big sneaker head, you’re probably going to flip after learning that Shaquille O’Neal is back on his merchandising game re-releasing his classic 1992 sneaker the Reebok Classic “Shaq Attaqs” and “Shaqnosis”.

The collaboration with the athlete was the first of it’s kind in the early 90s before sports legends and apparel brands became a one on one marketing machine.

According to WWD the Shaq Attaq will hit the market on April 19 and will retail for $160 while the Shaqnosis will be offered for $125 when it’s reintroduced on July 19. The sneaker will be carried among select retailers including Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com.


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