From the kitchen straight to your bathroom cosmetics cabinet, we’re spending Earth Day celebrating the merits of something you’ve likely got squirreled away in the pantry already: coconut oil. A fashion mag and beauty blog favorite, the benefits of coconut oil aren’t exactly a secret, but did you know that coconut oil makes a great ec0-friendly replacement for a number of pricey beauty products like face scrub, shaving cream, moisturizer and teeth whitener? Go green while saving some green ($$$-cha-ching!)
The health benefits of ingesting coconut oil are seemingly endless, it has antibacterial properties, it gives you energy without a sugar crash, and it’s a healthy replacement for butter and olive oil (which has a low smoke point and becomes toxic when burnt), but did you know that it’s also great for your hair and scalp? Heat up a few tablespoons of coconut oil, comb into your hair and leave on for an hour—or cover with a shower cap and sleep on it—follow up with a morning shampoo and you’ll notice a significant reduction in frizz and a happily moisturized scalp. The same goes for your skin. Scooping out and slathering on some coconut oil after a hot shower and you’ll eradicate dry skin in a snap.
Coconut oil can also make a great replacement for your body or face scrub. Simply add some sugar or salt with a tablespoon or so of coconut oil and gently exfoliate away that dreaded top layer of dead skin cells. While you’re at it, smoothing some oil on your legs before shaving can prevent ingrown hairs and razor burn, not to mention some seriously hydrated get-away sticks.
If you’ve been guilty of over plucking your eyebrows, there are rumors that coconut oil can help eyebrow regrowth. Simply smooth a little over your brows before bed—nourished skin encourages hair growth. It also makes a great eye make-up remover that has the added benefit of moisturizing your delicate eye area.
Mix six tablespoons of coconut oil with six tablespoons baking soda and add 15-20 drops of your favorite essential oil. Used instead of toothpaste, this concoction can single-handedly stop most of the common causes of tooth decay and is rumored to whiten teeth.
Convinced yet? We are!
In honor of Earth Day (for those not in-the-know… it’s today) hippy-flavored fashion fave Free People has unleashed a new eco-friendly line of dresses and separates to accompany your spring/summer wardrobe. The goods — perfect if you’re wondering what to wear to the next music fest — is called Maheya, meaning ‘from the earth,’ and features pieces colored with natural dyes derived from lilac, indigo, pomegranate skin, rhubarb, marigold flowers, and annatto seeds. The icing on this eco-friendly cake is the seed paper hangtag on each item, printed on 100% recycled paper (‘natch) that when planted, grows into a bevy of wildflowers. earth- and fashion-friendly in one fell swoop. Free People’s Maheya Collection is priced from $90 to $520 and lands online and on brick-and-mortar store shelves today.
Given that there is no legal definition for the words "eco", "sustainable" nor "organic", the hype from a successful Earth Day shouldn't be processed without a side-eye to brands who jumped on the "green" bandwagon to promote and capitalize on their "earth-friendly" products. The truth is, marketing lingo can be a tad-bit deceitful and even when we're trying to go green, we can still be making our purchases in vain.
Here's a look at a few brands living up to their promises.