Kendall Jenner’s star continued to rise over the weekend as the young beauty staked her claim on the title, the new face of Estée Lauder via a post on Instagram.
Jenner is poised to be featured in print and television ads for Lauder, as well as digital content which she will produce for her own social media channels. In a statement from the brand, Jenner was called ”the ultimate Instagirl” (courtesy her staggering 15 million Instagram followers) — a move we can only assume implies that the beauty label intends to use Jenner’s social media reach to draw in a younger generation of women.
Paired with the youngest Kardashian’s 13-page spread in the most recent issue of Vogue (Dec.), Jenner is making serious headway on her desire to be taken seriously by the modeling industry. Congratulation Kendall!read more
The latest designer to join the cosmetics collaboration crazy is… (drum roll)… Derek Lam.
WWD revealed that the designer will be joining the ranks of such illustrious fashion heavies as Marc Jacobs and Jason Wu in signing his name to a beauty line, partnering with cosmetics giant Estée Lauder. The line will include five product: a navy eye crayon, gold eyeshadow, black mascara, blush lipstick and a “barely gold” gloss, all nested inside a bonus navy clutch.
The collection was used in Lam’s spring 2014 fashion show and was a collaborative effort between the designer and his longtime friend and creative makeup director of Estee Lauder, Tom Pecheux. “I’ve been working with Tom since my very first show and Estée Lauder for the last eight seasons,” the designer told the fashion tome. “That longtime involvement is invaluable — we’re really working hand in hand.”
“I’ve always tried to incorporate beauty and fragrance — I see that as very intrinsic to what I do, which is not about one particular look or way of dressing, but trying to express personal style,” Lam went on to explain. “This is another expression of style that is curated by me and Tom. We wanted it to be an elevated experience, but accessible.”
You can expect the Derek Lam + Estée Lauder collab to hit store shelves in January 2014, and retail for $85.read more
If you count yourself among the scads of Tory Burch disciples, you’ll be pleased to know that a launch date has been announced for the designer’s cosmetics collection. Mark September 26 as the day to snap up items from the streamlined beauty capsule that will include a pink-nude lipstick, a rosy pink lip and cheek tint, a bronzer-blush palette, and a retractable all-purpose face brush all housed in stylish gold and orange packaging, inspired by Burch’s mother’s collection of vintage perfume bottles.
And let’s not forget the pièce de résistance — the designer’s signature scent — which she explained to WWD saying, “I was going for tomboy meets feminine, and I wanted the vetiver because not only did my father wear it, I did too and so did my brothers. Then we looked at how we could mix it with citrus and florals—I’ve always loved tuberose. [The juice is] unexpected, but fresh.” The scent which will undoubtedly spill over into the minimal bath and body line that will also be offered (body cream, body lotion, shower gel, and candle.)
According to the designer’s partner in the collection, famed beauty brand Estee Lauder, this capsule is just the start of Burch’s brand entry into beauty. “It’s really a launch of a new brand,” Lauder exec Veronique Gabai-Pinsky said, “We’re starting to build a foundation of a multicategory beauty company.”
Tory Burch Beauty is set to launch exclusively at Tory Burch boutiques and at ToryBurch.com, with plans to expand internationally.read more
Estée Lauder reported on Women’s Wear Daily that they have a colorful collaboration up their sleeve: a two-season, limited-edition assortment of makeup bags as a gift-with-purchase program with preppy staple Lilly Pulitzer.
“With our yearly theme being “Life’s A Party, Dress Like It,” we couldn’t be more excited about our new partnership with Estee Lauder! With history rooted in both New York City and Palm Beach, both brands capture classic beauty and timeless luxury – if we don’t say so ourselves” — Lilly Pulitzer Blog
The partnership with the two brands will bring forth an offering of limited edition gift sets, featuring featuring iconic Lilly Pulitzer prints and filled with essential Estée Lauder products to help you create the perfect party look in your favorite Lilly.
The gift sets hit Lord & Taylor stores December 26th so grab yours now or enter to win a makeup bag via the Lilly Facebook page.read more
Major beauty empire Estee Lauder is launching into new territory and learning Mandarin in the process. The brand recently announced their plans to launch their new line Osiao in Hong Kong mid-October. The luxury-priced brand will debut at two Lane Crawford stores in Hong Kong and is part of the brand’s ongoing strategy to take advantage of the growing Chinese beauty market.
The brand, which owns premium skin care brands including Origins, Aveda, La Mer and Clinique, are already sold in over 150 countries and is no stranger to the foreign markets. Let’s just hope the Chinese welcome Osiao with open arms.