Archive for fast-fashion

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H&M christens the states with it’s new brand.

Fast fashion lovers heaved a collective swoon this morning after learning that H&M’s sister brand & Other Stories had arrived stateside, with it’s first NY brick-n-morter store opening tomorrow and it’s e-commerce website opening for business today (the influx of traffic has already crashed the site once, so it may be best to cool your jets.) The Swedish megabrand is branching out all over, with it’s more sophisticated older sibling COS appealing to the haute fashion set, and now & Other Stories gets to play too.

& Other Stories was initially conceptualized as a premium beauty brand with clean lined Swedish packaging and an affordable price point, but the store has since bloomed to carry other closet staples and accessories. The Cotton Care line is a big hit, with it’s all-purpose, fragrance-free Plush Balm already sold out worldwide, and the body care line alone is the worth celebrating, with a body scrub, hand soap, and body and hand lotion.  BONUS: remaining true to H&M’s commitment to eco-friendly fare, empty & Other Stories beauty products can be returned to the store for an additional 10% off your next beauty purchase. So if you’re in NYC this week, you can pop in and re-curate your cosmetics case. And if your not, you can just pretend by ordering from their website here.


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Youth obsessed style on a budget: Topshop X Marques Almeida

Call us old-fashioned (circa. 2011), but we still love a good fast fashion collaboration, so the news that Topshop had dropped its latest pairing — with Portuguese design duo Marques’Almeida — had us giving a *whoop whoop in the Brit exports honor.

Perpetually interested in youthful style, Marques’Almeida’s Topshop collection is 68-piece is a celebration of 90′s ‘youth code’ dressing. “We’ve always focused our research around teenagers and what we call the ‘youth code’ of dressing.” a Topshop statement from the duo read, “…working on this collection meant we could go back and dig deep into those archives, finding old editions of i-D and The FaceCorinne Day and Kate Moss shoots.”

Priced between $30 (camisole) and $500 (leather trousers), the line is definitely for the cool kids with plenty of separates that will appeal to the grown-ups too. Think taffeta tops, knit skirts, jersey triangle bras, a monikered denim shift dress, plenty of other denim goods and a few turtleneck dresses. Available online at Topshop.com and Net-a-Porter.com and in global stores now.

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Isabel Marant For H&M Lookbook Leak

The highly anticipated lookbook of designer Isabel Marant’s collaboration with H&M has finally leaked revealing a slew of covetable separates for men, women and even two looks for teens. Think Moto jeans, jackets, skinny trousers, thin tees, fisherman sweaters, and pretty draped dresses.  “The collection is totally Marant, which means that the trousers are quite skinny and outerwear makes a statement,” Marant said in a spill to GQ UK.

Circumventing a trend was what designer Isabel Marant claimed was behind her recent collaboration with fast-fashion giant H&M.  “I thought this was a good opportunity to say, ‘That belongs to me’,” Marant confessed to British Vogue as opposed to seeing her designs knocked off, as other designers have, by other retailers.  “It was my chance to claim certain ideas,” she said to GQ UK.

And thank goodness.  The collection debuts on H&M shelves on November 14, but here’s a little visual for you to pine over.

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