Grammy Awards, social media accolades and a sold out concert tour, 17-year old pop Lorde has enjoyed a pretty good year. ENTER COSMETICS COLLABORATION.
MAC Cosmetics has paired with the teen titan on a mini-line of cosmetics geared towards helping everyone achieve the singer’s vampire-chic visage. The accompanying ad, shot by Charles Howells, features a moody-looking Lorde wearing the collections lipstick (Pure Heroine, $16), and Penultimate Eye Liner (Rapidblack, $19.50.) Nail polish is also rumored to be a featured item in the line.
Lorde previously partnered with the beauty brand’s senior makeup artist Amber Dreadon on creating the look for her tour, so it seems only natural that the brand would singer would return the favor.
“I have loved MAC Cosmetics since I was a little kid. I remember saving up to buy my very first MAC lipstick at 14, and it was used by about 20 of my friends!” The singer said of the brand. “MAC has a very clear aesthetic, that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too.”
After debuting online and at MAC’s Times Square and Fifth Avenue stores, the line will be sold internationally on the MAC website and Champs-Élysées store in July.
All you beach babies pining for summer casual style can breath a sigh of relief; the long-awaited MAC Proenza Schouler cosmetics collection is finally here.
We’ll admit the idea is unusual in its surf-infused inspiration, as makeup doesn’t typically translate to a frolic in the sea—but this pairing is a sure-fire way to nail sand-and-sea beauty. Breaking from their signature black-and-white palette, designers Jack McCollough and Lazaro Hernandez have created a very pretty collection of neutral/pink lipsticks, liners, nail polish and ombré blushes, peppered with a few choice nighttime elements like an orange-red lipstick called Mangrove, an electric peony lipstick called Dynamo, and a bloom-inspired red-pink nail lacquer called Bougainvillea. There’s even a collection of brushes with holographic tie-dyed handles to match the makeups whimsical packaging to get you in the mood. The limited-edition collection is set to be priced from $18-$39 and is poised to appear briefly on store shelves from April 24th through May 22. Set your calendars folks, the MAC + Proenza Schouler collection is promising to be makeup’s must-have answer to the song of summer.
Remember when greige (grey-meets-beige), nude, and black stormed the mani-pedis of the runways and red-carpets? Well there’s a new hue in town, and if we can judge from the flurry of lacquer labels offering up their take, pistachio is the way to go for spring/summer 2013.
Less obvious than spring’s bright neon polishes, pistachio’s softer green hue is still an eye-catcher. Here are a few of our favorite variations of spring/summer’s pistachio offerings:read more
Sweet-tooth alert! MAC’s latest cosmetics collection is geared towards setting that sugar rush to buzz. Inspired by cupcakes, the beauty brand’s new line is a candied collection of convection inspired lipsticks, face powders and nail polishes with such mouthwatering titles as Pistachio Creme, Pink Buttercream, Cheery Cherry and Lavender Whip. While the beloved beauty brand may have missed the cupcake-craze a few years back, MAC’s latest line is still a decidedly delicious way to sweeten up your summer cosmetics case. You can expect to see the goods hit store shelves in May 2013.read more
The big reveal of Rihanna’s River Island fashion line didn’t leave much of an impression on the London Fashion Week crowd, but never one to mourn a moment, the pop star is already moving on to the next big thing: a collaboration with MAC cosmetics on not one, but four makeup collections.
MAC has announced the imminent arrival of the RiRi ❤ MAC cosmetics collections to be released in stages starting later in 2013. WWD reported that, according to Rihanna the partnership was a “no brainer” because “When you think of makeup, the brand that pops into your mind—for something legit—is MAC [...] I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
Apparently president of MAC’s parent company John Demsey agrees, saying, “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
Perhaps sensing that a Rihanna/relationship metaphor might be a touch “too soon” for some, Demsey switched up his metaphorical focus on the makeup, “These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”
The first product set to launch will be a lipstick called RiRi Woo (which plays on MAC’s beloved red Ruby Woo), which will release on May 4th with a special pop-up shop at the Brooklyn stop of Rihanna’s Diamonds Tour concert.
Also set to launch is the summer collection, which will include two additional lipsticks, a Lustre Drops shade and a powder blush duo, then a fall collection with four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. 2013′s holiday line will reveal another 10 products including a nail polish, makeup bag, and yes, more lipsticks — naturally, we’ll reveal the goods when we see ‘em!read more
Welcome to the party MAC!
MAC has arrived fashionably and extremely late to the nail products party, but that’s not to say we’re not glad they’re here! The big, big beauty brand is a leader in cosmetics, yet has failed to really hone in on the nail market… until now. MAC is all set to increase their current collection (a scant eight shades) to include 30 amped-up and permanent nail lacquers, including creme, metallic and shimmering finishes, as well as 35 new seasonal nail polish shades that will come and go as they wish.
In the most obvious of quotes, a representative for the makeup label recently explained their new position on polish to WWD, “We support hundreds of fashion shows and we were starting to see an increased emphasis on nails over the last few seasons.” Starting to see… ? Um. Okay.
Anyways… we can expect to see MAC‘s new nail polish additions on the shelves of freestanding MAC stores and Nordstrom counters in the U.S. as early as July 5th, and other international retailer shelves in September.
What’s a better treat than shimmering nail colors for summer? For starters, MAC’s newly expanded nail polish collection that will run the gamut in style and sophistication for a happy summer indeed. Making it’s debut July 15th at Nordstrom and MAC stores nation-wide the permanent nail collection will feature 30 colors in sheer, creamy and frosted colors that will be here to stay.
Recognized for their celeb-centered collaborations, beauty addicts will cry out in triumph when these new bottles make their way onto store shelves. At $16 dollars a pop make these little babies are perfect additions to a mid-summers night wardrobe.read more
By a show of hands—who loves a good, cosmetics collaboration? (We do! We do!) You’re in luck because so does MAC! So much, in fact, that they’ve done it thrice!
On the heels of announcing their plans to launch a Marilyn Monroe limited-edition capsule collection of lipstick, eyeshadow and nail polish, and another collaboration with pop icon and songstress Beth Ditto, comes today’s news of a third capsule collection. This time with editor and all-around-fashion-diva of Parisian Vogue Carine Roitfeld. The Grande dame of the over-the-sea set is pairing up with the cosmetics giant on a capsule that will most assuredly include lots and lots eye and brow makeup and minimal lipsticks.
According to WWD, there is no in-store date for the Roitfeld collab, but certainly MAC’s June Beth Ditto launch and October’s Marilyn Monroe in-store date will keep you busy until then.read more