Archive for make-up-for-ever

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Fifty Shades of Grey gets the beauty treatment

Remember that little homage to S&M that everyone was reading and now everyone is pining for the release of the film? Yes. We’re talking about Fifty Shades of Grey, all dolled-up as a makeup collaboration that will leave beauty junkies feeling all hot-n-heavy.

Cosmetics brand Make Up For Ever has launched four, limited-edition sets with which to adorn your lips, eyes and cheekbones. Think two lip trios, aptly titled “Tease Me” in shades called “Innocent” and “Passionate,” a blush palette complete with black satin lingerie bag titled “Desire Me,” and a full boxed set with eye palette called “Give In to Me” tucked neatly into a keepsake box (with a special secret compartment, natch.) According to WWD, the Make Up For Ever meets Fifty Shades of Grey collaboration is set to arrive on Dec. 26th, just in time for the New Year soirée — and the movies Feb. 13th release.

And lest you think your digits have been left out of the party, take heart. OPI is also planning on launching a 6 color collections (5 shades of grey and one red) to celebrate the film, but you’ll have to wait until January for that one.

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Tame Your Brows With Eyebrow Gel

With the advent of eyebrows going from perfectly tweezed definition to hands-off au natural, a new beauty quandry is on the rise. How does a gal keep her over-the-eye fringe boldly beautiful while keeping that put together visage? Two words: eyebrow gel.

Whether you stick with the clear brow setting formulas or veer into the territory of the softly tinted gels on the market, eyebrow gel is a must-have in your eyebrow arsenal if the goal is keeping your bushy new brows from looking unkempt. The secret to choosing a good arches-in-place product is as simple as knowing your hair type, and trust us, there is a formula for every type of brow. Seriously bushy brows will benefit from a strong eyebrow gel like the tried and true Make Up For Ever Brow Seal ($18) that will tame even the wildest, wrong direction growth. While thin, sparse brows will benefit from a lighter formula with a less stiff finish like Blinc Eyebrow Mousse ($24).

The answer is as simple as rushing off to Sephora to sample a few eyebrow gels and see what works for you.


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Christina Ricci’s Limited Edition Bag for Make Up For Ever


christina ricci bag

The last time we were all over Christina Ricci was probably during her stint on the Adams Family. Well now it looks like Ms. Ricci is dipping her toe into the beauty world with a limited-edition makeup bag stint with Make Up For Ever. The faux leather bag features gunmetal studs and metallic silk screening.

This collaboration will further support the brand’s Make Up Bag Remix tour, which is intended to teach consumers how to use the cosmetics they already own. According to WWD the tour will kick off in Los Angeles February 1st and will run for approximately 90 days.

“I loved collaborating with Make Up For Ever on a custom makeup bag because I got to design something that actually holds everything I need on the go,” said Ricci to WWD. “My inspiration for the bag was hard rock meets couture, and I added a red lip motif to the geometric design since I love wearing red lipstick. Plus I thought it would add a fun pop of color.”

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Make Up For Ever’s Answer To The Summer Melt

While we love our summer sun (and the accompanying cooling off at the beach or in the pool), our makeup doesn’t always hold the same affection for the season.

Make Up Forever

Thankfully beauty brand Make Up For Ever feels our pain and have succeeding in their effort to create an eye shadow to combat the warm-weather melting that accompanies the heat, humidity and inevitable dips in the water. Make Up For Ever’s Aqua Shadows come in twelve gorgeous hues (both pearly and matte), all high-impact and nearly impervious to H2O.  The eye pencils cost $20 a pop and glide on and then set within 5 seconds, creating a smudge-proof, creaseless look that should last all day. Let the summer fun begin!

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