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NIKE Pledges $50 Million to Michelle Obama’s Let’s Move Campaign

nike and michelle obama

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The world’s top athletic apparel company announced this week their commitment to supporting First Lady Michelle Obama’s Let’s Move initiative to engage 50,000 schools to inspire students to get active and moving.

The money from NIKE will be distributed over the course of five years and additional partners – including the GENYOUth Foundation, ChildObesity180, Kaiser Permanente and the General Mills Foundation — have pledged an additional $20 million.

“With each passing year, schools feel like it’s just getting harder to find the time, the money, and the will to help our kids be active,” Michelle Obama said in the Washington Post. “But just because it’s hard doesn’t mean we should stop trying – it means we should try harder. It means that all of us – not just educators, but businesses and non-profits and ordinary citizens – we all need to dig deeper and start getting even more creative.”

 

 

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Lancome and Jason Wu Partner for Fall Collection

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The stilettos are clamoring the steps at Lincoln Center and if you’ve never witnessed the chaos that is New York Fashion Week wrapped in 20 degree weather, we’ll spare you the gloriously glamorous details. You’ll just have to check it out yourself.

But we will, however, dish on a budding new relationship recently announced by beauty giant Lancome who is partnering with designer Jason Wu. The designer has been a featured favorite of First Lady Michelle Obama and is due out for a dynamic collection for Lancome which will hit stores this fall.

“Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancome’s brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman,” said Silvia Galfo , Senior Vice President of Marketing, in a press release.

The 28 year old designer seems to only attract greatness. We’re here with you Jason and we’re ready to witness your beauty and fashion domination.

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Michelle Obama’s Banging New Hair Do

Yes, yes… this weekend’s inauguration was all the rage… but let’s get to the “most significant event this weekend,” which — according to President Barak Obama — was the First Lady’s brand new bangs.

“First of all, I love Michelle Obama.” the President told a crowd of campaign supporters. “And to address the most significant event of this weekend, I love her bangs [...] She looks good. She always looks good.”

And it’s true, the First Lady’s facial fringe, which she first revealed in a photo-op for her 49th birthday, is ever-so-flattering and took the spotlight this inaugural weekend. Leave it to the ever-stylish FLOTUS to steal the show with her fashion sense — and bring on the imitations!

 

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Jason Wu’s Junior’s Line Get’s A First Lady Reveal

Two looks from the Miss Wu Collection

Jason Wu continues to woo the oh-so-fashionable masses with the announcement that he’s been slogging away all summer on a new juniors diffusion line to be called “Miss Wu.” — *cue the swooning.

WWD reveled that the 40-piece collection, to be sold exclusively at Nordstrom, will feature shifts and A-line frocks “with touches of Mod.”  Think sixties icons Jane Birkin and Marianne Faithfull, says Wu, “Those girls had that certain something-something that really felt right for the image of [the Miss Wu] girl.”

Wu went on, “This collaboration has an appeal not just to a younger set of women, but to a broader set of women and at prices that are approachable.”  And while, the line won’t exactly be Wu’s Target collaboration “approachable,” Miss Wu will be priced lower than Wu’s ready-to-wear line — think $195 – $795.  The collection is set to appear in January… unless of course you’re the First Lady, Michelle Obama.  In which case you get to done a Miss Wu green checkered “modern weave dress” for a recent campaign event in Cincinnati, Ohio.

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Tracy Reese Spring 2013

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Tracy Reese is pretty popular these days after First Lady Michelle Obama donned a silk dress of hers at the recently broadcasted Democratic National Convention. With an endorsement like that Reese’s collection for Spring 2013 didn’t disappoint. Keeping true to her addiction to feminine silhouettes, Reese provided eye-catching ensembles that gave a slouchy comfortable feel without compromising on high style.

“I wanted to integrate the embellishments in a way that was easy for people to wear — that was super important,” Reese told The Huffington Post.

See more of the collection below:

 

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Is Cheap Fashion Killing Our Planet? Elizabeth Cline Says So

When we think about global warming, our environment and even our food, we often turn to increasing our awareness about recycling, reusing, going organic and turning off the AC. But what about our clothing? In a world of easy access fashion, designers partnering with budget retailers and $5 t-shirts that are easy toss-aways, our current high-consumption society is way too used to buying cheap clothes all in the name of trend.

Elizabeth L. Cline, author of the new book Overdressed: The Shockingly High Cost of Cheap Fashion calls out this toxic “fast fashion” frenzy that accounts for over-production, lack of originality when it comes to designs and even FLOTUS who is notorious for citing Target as her go to store for looking incredible. Where quantity has outweighed quality and the importance of creating a sustainable wardrobe (pieces that are well made and can be worn and cared for for years) is a lost thought, Overdressed is likened to Fast Food Nation or Food Inc. but specifically geared towards the fashion industry.

What do you think Posh Beauties? Are you willing to give up your access to cheap fashion in the name of a better planet and better quality? Check out the book and let us know your thoughts.

 

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