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Marc Jacobs Beauty Becomes A Reality

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Imagine successfully launched clothing lines, accessories, fragrance and being named artistic director at Louis Vuitton and it’s clear why designer Marc Jacobs continues to sit at the top of the fashion food chain.  So why stop there?  The illustrious 29-year veteran of the biz is branching out into the next logical style-realm, cosmetics, in an effort to redefine beauty as “imperfectly perfect” with today’s launch of Marc Jacobs Beauty.

“I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation,” Jacobs said in a recent statement. “It’s unexpected and surprises you.”

Which is exactly what he hopes to do with his new 120-piece beauty line which includes foundations, a concealer, blushes, eyeshadow palettes and liners, a bevy of lip products (gloss, gel, and balm), brow gel, and a bronzer.  Marc Jacobs Beauty is set to range in price from $18 to $78 and will also include body products (bronzer), a set of makeup brushes, and 24 gloriously shiny nail lacquers.

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MarcJacobsBeautyPolish_2013_8.jpgAll Marc Jacobs Beauty products are housed in simple, sleek bottles, tubes, and compacts, whose curved edges and modern flare will undoubtedly cast a pallor over the rest of your cosmetics case, while the actual formulas do the heavy lifting in the beauty department. Cosmetics innovations include the buoyancy-technology of M.J.’s Genius Gel foundation that creates a cushion-like layer on the skin, and the E-Lash Tic Lash Technology of his Lash Lifter that “works like spandex” to lift the lashes.  Unsurprisingly, there is also a smattering of unisex products like Brow Tamer grooming gel, Remedy concealer, and a mint-flavored Lip Lock balm.

I, for one, can NOT wait to steal away to Sephora, to try out Marc Jacobs Beauty exclusive new line, but the products will also be available online at Sephora.com, MarcJacobs.com, and MarcJacobsBeauty.com, as well as at Marc Jacobs brick-n-mortar stores.  So what are you waiting for?

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First Peek: Marc Jacobs For Sephora Advert

Those folks over at Marc Jacobs love to dangle the carrot, don’t they?  Further fueling the anticipation over the can’t-come-soon-enough August 9 release of the brands mega cosmetics line for Sephora, Marc Jacobs has let slip one single advert from the collaborations campaign, enticing fans to start lining up.

The Marc Jacobs for Sephora collection is just as buzzy as any past pairings, with the snaps, featuring Edie Campbell and Ondrian Hardin, strategically styled to feature Jacobs take on makeup.

The designer sat down with WWD recently to explain his turn towards makeup. “I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day.” Jacobs told the industry tome.

Marc Jacobs for Sephora is rumored to consist of 120+ products all nestled within 4 distinct catagories: a line for the face called Smart Complexion, a liner collection called Blacquer, a line of lipstick, nail polish and eyeshadow dubbed Hi-Per Color, and a unisex line dubbed Boy Tested, Girl Approved.  Not being a fan of natural shades, we can expect this line, which will range from $24-$59, to be chock full of bold color — perfect for amping up fall/winter nights.

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Marc Jacobs Goes All Out For A Colossal Sephora Collaboration

photo courtesy WWD

Today’s tasty tibit is a doozy — a sneak peek at fashion heavy Marc Jacobs colossal collaboration with cosmetics super-store Sephora complements WWD.  And in a move that surprised no-one, the designer has found inspiration for the massive collection in… himself.  Or rather his tattoo.

Okay.  Not just his tattoos.  Jacobs claims to have taken cues from everything — right down to his own kitchen table too.  The Marc Jacobs for Sephora line will include 122-pieces all neatly arranged in four different cosmetic catagories: Smart Complexion (foundations, concealer, powder), Hi-Per Color (lip products, eye shadow, bronzer, blush, and nail lacquer), Blacquer (eyeliner, lash lifter, gel crayon), and Boy Tested, Girl Approved (lip balm, concealer, and brow tamer).  Of course, Jacobs is getting into the gender bending cosmetics game too, with three products specifically billed as unisex.

You can expect the Marc Jacobs for Sephora collection to hit Sephora brick-n-mortars, Sephora.com and select Marc Jacobs stores on August 9.

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Must Have Monday: Aqualillies for Tarte Amazonian Clay Waterproof Eye and Cheek Palette

The weather is heating up which means quite a bit of fun in the sun is in store. No pool party will be complete without a collection of waterproof makeup to keep even your most heated water fight from offending your handy work in the mirror.

We’re in love with Tarte Cosmetics’ limited edition collection by Aqualillies. Inspired by America’s glamorous synchronized swimming group, the Amazonian Clay Waterproof palette features six bolstering eye shadows, a bronzer, highlighter and the Amazonian clay 12-hour blush all tucked neatly inside a mirrored compact for easy on-the-go beauty touch ups.

Grab this little beauty item for $38.00 at TarteCosmetics.com or pick it up on your next trip to Sephora. We’re certainly looking forward to a haute summer with this one.

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Urban Decay’s Good vs. Evil Cosmetics Nod To Oz

As any modern-day, self-respecting, box-office blockbuster, Oz The Great and Powerful didn’t do it alone. Instead it paired up with makeup heavy Urban Decay on a limited-edition makeup palette. Inspired by the films special effects and three glamo-rama witches — Glinda, Theodora, and Evanora — the cosmetics come in two collectable tins with six pop-out pans of eight color saturated shadows, a 24/7 glide on eye pencil and high gloss lip color. The idea — obvious if you’ve seen the film — is good vs. evil and the makeup is no different with a nod to Glinda in ethereal shades of purple, peach, silvery shimmer and pale gray, or a nod to Theodora in metallic gold, browns, dark satin black and greens. So click your heels three times and say… there’s no place like Sephora, there’s no place like Sephora, there’s no place like Sephora and voila! You’ll be half-way there!

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Katie Holmes As Global Spokesperson And Co-Owner of Alterna Haircare

ALTERNA HAIRCARE KATIE HOLMES

 

Bombshell Katie Holmes is making headlines these days and it has absolutely nothing to do with her very public divorce from actor Tom Cruise. The beauty recently announced today her official partnership with Alterna Haircare making Holmes co-owner and first-ever celebrity spokesperson.

“I’m really proud to be a part of this company – not only because the products are incredible, but because their ‘accessible luxury’ and ‘free of’ philosophy really speaks to me,” said Katie in a press release.  “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it.”

According to the release, consumers will get their first glimpse at the partnership with the Spring 2013 integrated marketing campaign, which will appear in March women’s beauty, lifestyle and salon trade publications. We’ll begin to see the line pop up globally at fine salons, specialty beauty retailers (Sephora, Ulta, select Nordstrom, Douglas) and all e-Commerce outlets, including the brand’s own e-Commerce site slated to launch in February 2013.

“Katie inspired us by gracefully evolving from an actress to a multi-faceted artist, designer and style icon,” says Joan Malloy , President/CEO of Alterna Haircare. “Alterna has been haircare’s ‘best kept secret’ for years, but that is about to change.  We’re confident that adding Katie’s natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination.”

Well done Ms. Holmes. Well done.

 

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L’Oreal to Acquire Urban Decay

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Beauty giant L’Oreal has finally sank their perfectly polished paws into another makeup line announcing the purchase of makeup brand Urban Decay. We’ve been all over their NAKED palate for years and smized the moment their bold colors and vegan-friendly line hit the shelves at Sephora.

The purchase is part of L’Oreal’s plan to tap into the edgy, fashion-forward and young customer base who represents the new wave of beauty purchases.

“Urban Decay will beautifully complement L’Oreal’s luxe portfolio of iconic brands,” Nicolas Hieronimus, president of L’Oreal Luxe, said in a statement. He described Urban Decay as “the makeup specialist we need to fully satisfy young women in search of playful colors … at an accessible price point.”

The undisclosed amount for the brand’s purchase will remain a mystery. Let’s just hope that this new purchase continues to expand the Urban Decay line in positive ways. We’ll be in the line ready to cash in our Sephora points for whatever the line has to offer next.

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Make Up For Ever X Sephora Goes Mega For The Holidays

Dear Santa… Yes, please!

 

We’re not sure how Santa will get this one down the chimney, but we sure hope he’ll try. Sephora has teamed up with with Make Up For Ever to create the oh-so-serious “Be Your Own Makeup Artist” station complete with product, lights and a mirror with which to view your face-paint artistry. Standing at about three feet high and two feet wide, the “BYOMA” station comes pre-assembled — simply unfold the kit and get to it.

Okay… so it isn’t cheap. At $950 it’s a good thing the station could double as a desk/blogging station — you’ll need to double down on the work load. The upside, however… is that you’ll feel like you’re on a photo shoot set every single morning for the rest of your life, and depending on how good your hand is at application, you just might look like it too.

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Model Mayhem: The Many Faces of Lillian Lightbourn

There’s a star among us and with so few brown models walking the runway, it’s not hard to miss the sirens when rising model Lillian Lightbourn steps into the flashing lights. At only 21 years old, the Bermuda hottie is making her way into supermodel status one stiletto tooch at a time. She’s definitely been on our radar for a while but you might be better familiar with her image in your local Sephora rocking her natural tresses and bright eyes.

After killing shows for a few famed designers during this past week’s fashion shows, the star will be heading to London to expand into a global presence. Kudos to you Lillian! We’re rooting and watching for you!

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lillian lightbourn chair

 

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Sephora Predicts A Vampish Fall 2012

Could it be possible that the vampire look is trending… again?

If you buy into Sephora’s latest beauty prediction then you’ll see that it’s true.  It’s time to put the bright-brights and nudes of the summer season to bed and turn towards a fall 2012 look that is virtually vampish in it’s appeal — blood-red lips, black lined and lashed eyes, and varying shades of purple and even orange shadows.

Sephora.com offers up a flurry of recommended products and how-to’s to achieve each look to varying degrees.  So whether you’re a fan of a bold glossy red pout or a “diffused lip”,  a winged liner or a blurred smokey eye — the beauty brand has got your back.

We think fall seems like the perfect time to play down summer’s fun-loving brights and natural beachy nudes in favor of a more dramatic fall palette.  What do you think?  Are you ready to vamp it up?

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