It’s almost here… September. Harbinger of the end of summer, Fall fashion week, and the long-awaited September issue.
Next month’s fashion tomes have been likened to the bible of annual style to the heavy-weight champion, but bible or boxing, it’s hard to deny the effect September issues of magazines like Vogue, InStyle, and W have on the fashion world.
Crammed full of advertisements (oh, so many advertisements) and the very latest in style, trends, and beauty advice, it’s obvious why starlets and models vie to snag a September issue cover, so we thought we’d unveil some of this year’s big winners for you. From Jennifer Lawrence’s Vogue issue, to Lady Gaga’s multiple V magazine covers, to Drew Barrymore’s InStyle issue, celebs are covering a slew of September’s whoppers, while model/celebs get their due with Kate Moss fronting Interview, Cara Delevingne on W, and Kate Upton on Elle. Here’s a little visual preview of the issues that will be taking up the real-estate on your coffee table.read more
It’s fitting that the single most widely read, editorial issue of the year, the September issue of Vogue, is once again making news — and making numbers.
It makes sense, I mean, if you’re going to consistantly bedeck one magazine up per year with a heightened number of readers, a way heightened number of advertisements, and a way-waaay heightened number of pages — enough so that the month’s moniker becomes the subject and title for an award winning documentary — you really can’t expect a readers heightened… uh… expectation.
Naturally Vogue sets out to fulfill each and every one with a record-breaking whopper of a September issue that even has mail carriers in a tissy over the sheer weight and implausibility of actually fitting it into a mailbox. The Washington Post recently took a look at the actual numbers involved with Vogue’s September issue — and they are staggering. Take for instance the 658 ad pages taking up marketing space on the issue’s 916 pages. And then do the math. At $165,000 per one-page ad, that’s a pretty penny for brands looking to garner the attention of the nearly 1.25 million circulation numbers — even if their was some “I’ll wash your hand if you’ll wash mind-ish business between Ms. Wintour’s famed tome and designers.”
It’s on stands now… so if you only buy one 1.2″ thick, 4.62 pound, Lady Gaga bedazzled fashion mag this you… you’re going to want to rush out get this one.read more
The big buzz in fashion right now is all about those beloved (and weighty) September issues. From Vogue’s announcement that Sept. 2012 would be their biggest issue yet clocking in at a staggering 658 pages, to Elle magazine’s Katy Perry-covered issue reveal of 400 pages of advertisements alone — could it be that fashion mags are making a comeback?
And speaking of advertisements, the big reveal of design houses luxe fall campaigns are generally a big business for those post-Labor Day issues, and we here at PoshBeauty want to join the ranks of beauty sites sneak peeking the best of. So here they are, some of the best and brightest advertisements from fall’s couture campaigns.read more