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Target set to launch Ava & Viv plus size collection

On the heels of Target’s disastrous 2-year run of inciting the rage of plus size shoppers (Manatee Grayugh, mislabeling a maternity dress as plus size*seriously?, and the most recent Lilly Pulitzer x Target debacle of only offering plus sizes online and not in stores – *hand to forehead) it now looks like the collaborative superstore is looking to make amends.

The offering? A truly inspired plus size collection, focusing on fit, style and affordability — and gosh darn it, this line is c-u-t-e. From denim tops to printed jumpsuits, on-trend and flattering geometrics to flowy, tie-dye pants, the line called AVA & VIV stands up to Target’s other stylish collections Mossimo and Merona.

“This isn’t pieces that have been cobbled together,” explains Joshua Thomas, a spokesperson for Target. ”This is a collection that has been designed specifically for a woman who loves fashion, who is looking for stylish basics, who is looking for trend pieces that will help her stand out.”

The lookbook features plus size bloggers Gabi Gregg, Chastity Garner and Nicolette Mason, who all played a part in designing the line and it’s social media strategy by offering up ideas and suggestions.

“Gabi, Chastity, and myself were brought in to work on social media strategies, give feedback on the collection, and model in the AVA & VIV lookbook,” said Mason. “Though we were brought in once the first season’s collection was already designed and produced, the team was very eager to get our honest feedback on the styles and incorporate our likes and dislikes into future deliveries.”

And the best part is that the line, set to premiere in stores in mid-February and online on February 22, is to become a permanent and ever-evolving fixture on Target’s in-store floors and online at Target.com.

“[Plus women] rarely have the option to shop in person and try things on, so I’m very happy Target is dedicating more floor space to a youthful, fun, plus-size line. I’m also really excited about the price point, because I know so many women are looking for affordable, trend-driven options in their size.”

Well done, Target.

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Target X Lilly Pulitzer sets the stage for summer

Fast fashion has put us on notice again — summer is just around the corner (whaaatz?) and we best be dressed for it. Thankfully Target and their latest collaboration darling, Lilly Pulitzer, are just about to launch a 250-piece collection of clothing (including plus-sizes available online), accessories, travel and home goods, all with the brand’s signature Palm Beach-inspired prints. So whip out your flip-flops and cue up the poolside cocktails!

Target unleashed the goods on bloggers, editors and fashion insiders early this week in New York City with an event designed to get everyone in a warm weather mood — beach chairs, beach umbrellas, deck tables, and lots of beach-ily dressed models decked in Pulitzer for Target finest. Founded in 1959, Pulitzer is known for it’s modern take on a decidedly retro look with beachy prints in pinks, greens, blues and yellows, so you can imagine the event made it’s mark on the chilly city — heck, we’re in the mood simply from the snaps.

“The Lilly Pulitzer for Target collection marks a new chapter for our brand,” read a press release from Jane Schoenborn, vice president/creative communications at Lilly Pulitzer. “We’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

The collection is set to retail from $2 to $150 and — in an almost cruel tease — will be available on April 19th – so mark those calendars.


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Altuzarra reveals Target lookbook and launch date

Way back in May we unleashed a doozy of a teaser — a sketch announcing the Altuzarra X Target collaboration — and even then we thought the anticipation would kill us. But it seems the long wait is nearly over as today’s reveal includes not only the launch date — Sept. 14 — but also the full lookbook, ensuring the riot-worthy status of the superstore’s latest designer collection. So while you’re marking your calendar (did we mention Sept. 14th?) take a peek at some of our favorites looks from Altuzarra’s 50+ piece collection of accessories, shoes and seriously stylish women’s wear. Oh, yes… and, you’re welcome.


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Target announces Fall collaboration with Joseph Altuzarra


Before you dismiss today’s post as another designer collaboration, let me say two words: Joseph Altuzarra.

Target has announced their latest designer pairing and we’re willing to wager it’ll reinvigorate your lust for affordable ready-to-wear fast-fashion. Mr. CFDA Vogue Fashion Fund-winner, Altuzarra is poised to present a line of lingerie, apparel, shoes and accessories, set to hit store shelves on Sept. 14.

The French/American designer, who dresses a bevy of Hollywood’s A-list beauties like Cate Blanchett and Jennifer Lawrence, is well known for feminine designs that still manage to exude sex appeal—a combo we’re pining to see duplicated for at a more affordable price tag than his haute couture. The collection will feature 50 items with a price cap of $89.99. If the sketch published in WWD was any indication, this is one line worth marking your calendars for.


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2014 Target reveal’s Peter Pilotto collaboration

We can think of no better way to kick off the weekend then a preview of the long-awaited collaboration between Peter Pilotto and Target. After announced the pairing way back in September, the celeb-adored label left us all to speculate on what they might cook up for the superstores first 2014 reveal. Monday’s lookbook launch, featuring cocktail dresses, bikinis, bags, towels, and separates, did not disappoint.

The British brand is a long-time favorite of the actress/model set, counting fashion muses lil Kate Bosworth, Miranda Kerr, Kristen Stewart, and Emma Watson as fans of it’s bold, geometric prints and striking, bold colors and — judging from the preview (and the under $60 per piece price tag) — we think you will be too.

The Peter Pilotto for Target collection is set to hit store shelves on Feb. 9th, and will also be available internationally on Net-a-porter.com.

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Must Have: FEED for Target Hits Store Shelves

File today’s must-have under fashionable philanthropy, as the FEED for Target collection has finally hit store shelves.  You’ve probably seen the rhyme-rific commercials for FEED, but in case you haven’t, the concept is simple — each oh-so-chic item corresponds with a certain number of meals that will be provided by the Feeding America organization.

The items in question range from tees and jeans, to accessories and home goods to office supplies, all tricked out in FEED style, and priced between $3 – $400.

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TRENDING: A Stylist’s Tasteful Take On Target

We can think of no better authority to offer up the latest trend-setting fast fashion than celebrity stylist Kate Young — and, thankfully, the goods have landed. The Kate Young for Target collection has finally found its way to store shelves and is featuring a slew of oh-so-chic clothing and accessories—including an array of already put-together outfits—with which to spice up your spring/summer wardrobe.

Favorite finds include a sexy black jumpsuit, a darling chartreuse shift dress, a vintage-tinged red pump, a rainbow’s variety of clutches and a ton of stand-out costume jewelry to add a little icing to the days look. Featuring 30 separate and covetable pieces, the goods range in price from $14.99 to $89.99. Here are a few of our must-have favorites looks from the collection.


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Target’s Latest Collab Pairs Fashion With Philanthropy

Fast fashion meets philanthropy once again as Target forgoes the heavy-hitter designers in favor of charitable accessories brand FEED Products. According to a recent press release, the super-store — known for it’s shilling of high-end designer capsules — will reveal 50 Americana-themed items from FEED, including home goods, sporting goods, stationery, apparel, and accessories on the not-so-distant June 30th. The products will range from $3 to $400, with sales benefiting the not-for-profit organization Feeding America which focuses on hunger relief in the U.S. Naturally, we’ll wait patiently for the product’s visual reveal so we can bring them all to you!

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Prabal Gurung x Target Scores A Big Win For Fast Fashion

Just when we thought that whole collaboration thing had finally jumped the shark (Kellogg’s anyone?), it seems it’s safe for designers to wade back into the fast-fashion waters. The people have spoken — with their wallets — and have gobbled up nearly the entire collection of Prabal Gurung for Target in one day.

There was all sorts of industry speculation as to whether or not the high-low collaboration trend had played itself out — especially after the disappointing returns Target saw on it’s mega-pairing with CFDA and Neiman Marcus. But it seems Gurung’s latest is just the thing to revamp a formula that seemed to be wearing thin on the public. His secret?

Business Insider speculates on two reasons for this latest success: Gurung stayed true to his aesthetic of cheerful, youthful versions of the floral prints and patterns that the ladies love, and Target staying true to their super-affordable pricing scheme.

So while the frenzy over Gurung for Target didn’t exactly crash Target’s website (We’re referring to you, Missoni.), it did sell out remarkably fast.

Here are a few of the looks that you missed if you overslept on Sunday — of course you could always find them on eBay.


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Target Takes Aim At A New Celebrity Stylist Collaboration

All good things must end — just not quite yet.

Target’s high-end designer collaborations enjoyed their spot in the sun, garnering record sales and leaving shoppers clamoring for more. But with collaboration-fatigue creeping in, and the mega-retailer’s latest efforts not showing the remarkable success of… say… their Missoni capsule, Target is turning to a new type of pairing partner: the celebrity stylist.

Taking her turn at the collaboration bat is celeb stylist Kate Young, who regularly works for such luminous red-carpet lovelies as Natalie Portman and Michelle Williams.

Kate is a nontraditional partner for us,” a Target rep explains the switch to WWD. ”This is the first time we’ve worked with a stylist. It’s interesting [to work] with someone that may not have formal training. It’s the first time a limited-time collection has been so focused. We always wanted to do a line of semiformal and special occasion dresses. Here’s someone that creates jaw-dropping moments.”

By “first time” the Target rep must have meant “first time-ish” — since Young also had a hand in creating the Jason Wu for Target lookbook and has dressed both Williams and Portman in pieces from Target collaborations like Wu and Rodarte — but never mind.  Chock full of semi-formal and special occasion dresses, the Kate Young for Target collection is set to hit store shelves on April 14th with an accessories collection that will only be available online.

Of course, Kate Young for Target will be affordably priced between $29.99 and $89.99 — so set your calendars!

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