Zooey Deschanel is continuing to milk her ‘It-girl’ status with a brand new gig as the face of hair care brand, Pantene.
Everyone’s favorite ‘adorkable’ actress has signed on to represent the beauty co.’s Pantene Beautiful Lengths collection in television, print and online ads (starting in August), joining fellow thespians Naomi Watts and Eva Mendes as a spokesmodel for the beauty co.
Deschanel recently told People magazine, “I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles.”
Pantene’s Beautiful Lengths Collection also plays the philanthropy card by supporting it’s Pantene Beautiful Lengths Program which helps create wigs for women battling cancer. To which the notoriously philanthropic actress said, “They’re helping to provide confidence. You can’t put a price on that.”
Deschanel continued with, “I washed my hair last night with the products, went to bed with my hair wet and when I woke up my hair looked really great. That’s half the battle! It makes my life easier,” wasting no time in standing up for her new employers, who seem equally as smitten with their new spokesmodel.
“[Zooey Deschanel is a] breath of fresh air,” Procter & Gamble marketing director Kevin Crociata says of the ‘It-girl’. “…such a great fit for Pantene.” Looks like it’s a perfect match!