Target Takes Aim At A New Celebrity Stylist Collaboration
All good things must end — just not quite yet.
Target’s high-end designer collaborations enjoyed their spot in the sun, garnering record sales and leaving shoppers clamoring for more. But with collaboration-fatigue creeping in, and the mega-retailer’s latest efforts not showing the remarkable success of… say… their Missoni capsule, Target is turning to a new type of pairing partner: the celebrity stylist.
Taking her turn at the collaboration bat is celeb stylist Kate Young, who regularly works for such luminous red-carpet lovelies as Natalie Portman and Michelle Williams.
“Kate is a nontraditional partner for us,” a Target rep explains the switch to WWD. ”This is the first time we’ve worked with a stylist. It’s interesting [to work] with someone that may not have formal training. It’s the first time a limited-time collection has been so focused. We always wanted to do a line of semiformal and special occasion dresses. Here’s someone that creates jaw-dropping moments.”
By “first time” the Target rep must have meant “first time-ish” — since Young also had a hand in creating the Jason Wu for Target lookbook and has dressed both Williams and Portman in pieces from Target collaborations like Wu and Rodarte — but never mind. Chock full of semi-formal and special occasion dresses, the Kate Young for Target collection is set to hit store shelves on April 14th with an accessories collection that will only be available online.
Of course, Kate Young for Target will be affordably priced between $29.99 and $89.99 — so set your calendars!