Target X Lilly Pulitzer sets the stage for summer
Fast fashion has put us on notice again — summer is just around the corner (whaaatz?) and we best be dressed for it. Thankfully Target and their latest collaboration darling, Lilly Pulitzer, are just about to launch a 250-piece collection of clothing (including plus-sizes available online), accessories, travel and home goods, all with the brand’s signature Palm Beach-inspired prints. So whip out your flip-flops and cue up the poolside cocktails!
Target unleashed the goods on bloggers, editors and fashion insiders early this week in New York City with an event designed to get everyone in a warm weather mood — beach chairs, beach umbrellas, deck tables, and lots of beach-ily dressed models decked in Pulitzer for Target finest. Founded in 1959, Pulitzer is known for it’s modern take on a decidedly retro look with beachy prints in pinks, greens, blues and yellows, so you can imagine the event made it’s mark on the chilly city — heck, we’re in the mood simply from the snaps.
“The Lilly Pulitzer for Target collection marks a new chapter for our brand,” read a press release from Jane Schoenborn, vice president/creative communications at Lilly Pulitzer. “We’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”
The collection is set to retail from $2 to $150 and — in an almost cruel tease — will be available on April 19th – so mark those calendars.