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Tavi and Sassy Mastermind Starting Teen Glossy

  • by Maria Denardo
  • posted at 2:28 pm
  • November 16, 2010

Kurt Cobain and Courtney Love on the cover of Sassy

Do you guys remember Sassy? Back in the day, 1988-1996 to be exact, it was an alternative glossy for teeny boppers based on the Australian magazine Dolly. Sassy wasn’t fluff or 10 ways to please your man. It was feminist, edgy, and loud. Founding editor Jane Pratt hired writers who were famously known as “Sex,” “Drugs,” and “Rock ‘n Roll.” Mary Clarke and Andrea Lee Linett headed the fashion department and randomly found Chloe Sevigny on the street, later hiring her as an intern. On the April ’92 cover, a ginger Kurt Cobain and a lovey dovey Courtney Love were photographed locking lips. As you can imagine, it was big time in high school cafeterias worldwide.

Tavi Gevinson

Fourteen years after Sassy folded into ‘TEEN, Jane Pratt has resurfaced…with fourteen-year-old blogging phenomenon Tavi. The teen’s outspoken admiration for the defunct mag got her a phone call from Ms. Pratt, and the two are now starting their own magazine. Tavi took to her blog Friday to let her readers know this will be a fashion magazine “for an audience of wallflowerly teenage girls.” She’s clearly stated this will not be Sassy part deux, but it will be “used as a point of reference for the whole teen-magazine-that-doesn’t-suck-thing.” So far, we can expect a website along with three print issues a year that “will have a ‘for the people, by the people’ kinda vibe.” No name or launch date has been disclosed but we’ll keep you updated as always.

xoxo
Maria Denardo

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