THE BEAUTY OF BURLESQUE
While merchandising is no big surprise when it comes to big blockbuster films, it generally entails toys, action figures and possibly a t-shirt or two. But as shoppers are getting more savvy and marketers are expanding their range – they’ve come to realize that beauty buyers want in on the game too. I’m mean… really. (Isn’t make-up, hair and fashion a big part of making a movie?) It just makes sense.
It’s hard not to notice this burgeoning trend with Urban Decay and Disney’s collaboration with Alice in Wonderland beauty products, Disney’s Tron-inspired couture collection (available at Disney’s Tron Pop-Up shops only) and M.A.C.’s Disney ‘Venomous Villians’ Cosmetics Collection (see our October 6th blog post) – and the release of this month’s Burlesque (starring Cher and Christina Aguilera) is fashionably following suit.
Smashbox has created a unique ‘Burlesque’-inspired Capsule Collection ($35) that is more than capable (read: colorful) to create the dramatic look of the film, but equally accessible for those seeking a daytime appropriate look. This limited-edition set is comprised of a black eyeliner; gray, eggplant, shimmering pink and beige eye shadows; a double-wanded pink/red lip gloss; and a loose golden pink shimmer powder.
Not one to be left out of the dramatic-game, Make-Up Forever has also unleashed a Capsule Collection inspired by the film. Available from Dec. 21 – mid-January, this line is a limited edition set which (according to WWD) will be comprised of a set of theatrical false lashes ($20), a red lipstick ($26), and a diamond powder shadow ($29).
Though we don’t see any nail polishes included in either SmashBox’s or Make-Up Forever’s releases, OPI has stepped up to fill that void with their sparkly ‘Burlesque’ Series. Think 12 gloriously glittery shades, like the gold-glitter polish ‘Bring on the Bling’, and the fuchsia-glitter polish’ Show It and Glow It’. And while each shade is certainly available in OPI’s full size bottles ($8 each), they’ve also made it convenient to try them all with their ‘Burlesque’ Little Teaser’s Mini Nail Lacquers set ($9).