The Hilfigers Go Home for The Holidays
Tommy Hilfiger has had an amazing ad campaign with “The Hilfigers,” a print campaign that depicts an interesting, quirky, and eclectic family at different family functions. The Hilfigers have been seen at the country club, tailgate parties, and a Thanksgiving picnic together as a diverse all-American family. The upcoming Fall/Winter campaign will show the extended family coming home from college, to pillow fight from the chandeliers, and dining in bed. The ads were photographed in Old Westbury, N.Y., by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners. Hilfiger spent a pretty penny on this ad campaign, reaching $50 million, and will appear in all of the major magazines as well as the huge outside ad campaigns in NYC and around Europe.
Tommy Hilfiger had this to say- “The Fall campaign captures the magnetic draw that everyone can relate to — home,”
Avery Baker- executive vice president of global communications and marketing, added, “For two seasons we’ve seen the Hilfigers travel; now we have the chance to peek into their everyday lives and see how they define home sweet home. The Hilfigers will continue to have significant visibility around the world through a mix of print, outdoor and digital media. Our global advertising investment behind the fall campaign is on par with the previous year’s launch efforts. We have seen tremendous response in every market to ‘The Hilfigers,’ so our priority is to ensure maximum exposure for their continuing story.”