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The One World Doll Project Introduces “Prettie Girls!™” a New Line of Multi-Cultural Dolls

Stacey McBride-Irby created the most diverse cultural line of dolls ever sold by the world’s premier toy company, Mattel. In her 15 years at Mattel, McBride-Irby designed and created countless fashions and concepts for the iconic Barbie® line. Most notably, McBride-Irby created an entire new line for the company, the So In Style™ dolls, the first African-American Barbie Dolls by Mattel that more closely represented contemporary girls and young women in the diverse and dynamic urban community.

Now she is using her love of doll making and design to create a totally unique, African American-owned doll company called The One World Doll Project, Inc.

“The One World Doll Project is a dream come true for me as a doll designer, a mother and a woman of color,” said McBride-Irby. “Being able to fill the void in play that exists for those who are under-represented by doll-makers is a huge responsibility – one that I take on with joy and pride!”

Unlike the Prettie Girls! fashion dolls for play that will be introduced early next year for the online retail segment, Sophia will be introduced as a Classic Edition Collectors Doll, in two styles: Casual, “Sophia Loves Her President” – ready for the campaign trail in her Love Obama 2012 t-shirt, stylish cuffed capri jeans and trendy stiletto heels; and Formal, “Sophia at the White House Ball” ready for the event with a beautiful electric royal blue gown, trimmed in sparkling silver, accented by encrusted jewels and garnet stones. Both dolls will be offered for $49.95 each and are available for pre-sale on the company’s website at www.obama2012dolls.com and will be ready just in time for Christmas 2011.

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