The Postal Service Launching a High-End Clothing Line?
Yes, you read that right. Amidst a struggling business structure, Saturday service cancellation and the announcement of thousands of workers being laid off, the U.S. Postal Service is working a new strategy that has all of us asking in unison, “what the heck?”. The USPS announced yesterday that they’ll be releasing a men’s fashion and accessories line next spring in an effort to generate revenue for the agency.
In a press release, Steven Mills, the Postal Service’s licensing manager, said the goal of the line is to “produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
Though we’re not sure if this new strategy will stick, it’s definitely interesting and relevant to Mayor Bloomberg’s desire to keep the New York garment industry in tact.
CNN reports that the line, Rain Heat & Snow, will release a line for men by spring 2014, which will be sold in premier department and specialty stores. A line for women is also in the works.
What’s your take Posh Beauties? Are you remotely interested in shopping the isles of the post office while shipping your holiday packages? Hmmmm. We’re not to keen on this possibility.