Timberland Helps Haiti Plant 2 Million Trees, and Counting
In 2010 apparel brand Timberland pledged to to plant 5 million trees in partnership with a local non-governmental organization, the Smallholder Farmers Alliance, as part of an agroforestry program to train Haitian farmers to improve crop yields. So far the collaboration has yielded over 2.2 million trees to date.
“When this program began, our vision was to create a model that could be self-financing within a reasonable amount of time and would generate positive social, environmental and economic impact,” said Margaret Morey-Reuner, Timberland’s senior manager of values marketing, in a press release. “The great results so far are a testament to the camaraderie, hard work and independence of these farmers as well as to this private sector, NGO and community stakeholder collaboration.”
According to the release, after just three years of investment, the cooperative continues as a farmer-managed, self-financed operation. Income from tree sales enabled cooperative members to purchase extra seed to replant their storm-damaged fields, and the cooperative took care of each other without turning to government or donor sources for assistance.
Learn more about this program here.