Tinkerbell’s Beauty Secrets: Disney To Launch Character Themed Line
Never shy at the cross-promotion game, Disney has partnered up with the likes of brands Hayden-Harnet, MAC, Alfred Angelo and Swarovski to create Disney movie and character-themed clothing, shoes, jewelry and make-up – and it seems they’re just getting started.
Disney is all set to pair with beauty brand Pixi in the creation of the very first Disney-character to get her own line: Tinker Bell. The line will include such fairy themed cosmetics as ‘Magic Tink Tint’ gel lip crayon, ‘Fairytale Face Palette’ and ‘Fairy Dust’ – a shimmering powder packaged in a pale green wand decorated with roses.
Pixi creator, Petra Strand sat down with WWD to talk about the collaboration and had this to say about the appropo-pairing, “They [Disney] approached us saying we were all about a touch of magic and they have the most famous fairy in the world and let’s figure out a way to work together.”
Tinker Bell’s beauty brand will be available in the U.S. at Target stores and in the U.K. at Boots next spring and will be priced at $14 to $34.