Tory Burch Beauty Gets A Launch Date
If you count yourself among the scads of Tory Burch disciples, you’ll be pleased to know that a launch date has been announced for the designer’s cosmetics collection. Mark September 26 as the day to snap up items from the streamlined beauty capsule that will include a pink-nude lipstick, a rosy pink lip and cheek tint, a bronzer-blush palette, and a retractable all-purpose face brush all housed in stylish gold and orange packaging, inspired by Burch’s mother’s collection of vintage perfume bottles.
And let’s not forget the pièce de résistance — the designer’s signature scent — which she explained to WWD saying, “I was going for tomboy meets feminine, and I wanted the vetiver because not only did my father wear it, I did too and so did my brothers. Then we looked at how we could mix it with citrus and florals—I’ve always loved tuberose. [The juice is] unexpected, but fresh.” The scent which will undoubtedly spill over into the minimal bath and body line that will also be offered (body cream, body lotion, shower gel, and candle.)
According to the designer’s partner in the collection, famed beauty brand Estee Lauder, this capsule is just the start of Burch’s brand entry into beauty. “It’s really a launch of a new brand,” Lauder exec Veronique Gabai-Pinsky said, “We’re starting to build a foundation of a multicategory beauty company.”
Tory Burch Beauty is set to launch exclusively at Tory Burch boutiques and at ToryBurch.com, with plans to expand internationally.