Given that there is no legal definition for the words "eco", "sustainable" nor "organic", the hype from a successful Earth Day shouldn't be processed without a side-eye to brands who jumped on the "green" bandwagon to promote and capitalize on their "earth-friendly" products. The truth is, marketing lingo can be a tad-bit deceitful and even when we're trying to go green, we can still be making our purchases in vain.
Here's a look at a few brands living up to their promises.
Titania Inglis’s collection embodies her philosophy of lush minimalism in both its aesthetic and its core principles. Less, but better: striking yet wearable pieces that go easily from day to night, summer to winter, and occasionally metamorphose with a trick of geometry. A high-low hem turns to becomes diagonal; a solid-color top reverses to show off contrast binding.
Equally minimal is the line’s environmental impact. Every garment is sewn in a small factory in New York from sustainably sourced fabrics including Japanese organic cotton, French vegetable-tanned leather, and dead stock wool from New York’s garment industry.
CARRIE PARRY achieves a timeless style rooted in sustainability and wearability. It’s a concept, an aesthetic, a philosophy, and a lifestyle, designing clothes of the finest quality rendered from responsible sources that transition effortlessly from day to night, season to season. Sophisticated, tailored and with an appreciation for luxury and simplicity, CARRIE PARRY is in the details, from intricately textured fabrics to whimsical touches and fastidious workmanship.
A graduate of the prestigious Central Saint Martins in London and honored with the Ethical Fashion Forum’s 2011 Innovation Award, designer Carrie Parry's eponymous line was born from a passion for producing garments that never go out of style and a commitment to responsible sources and practices. Designing with careful consideration of social and environmental impact, CARRIE PARRY is produced ethically and locally in the New York garment district, sourcing environmentally conscious materials and textiles supporting artisanal communities worldwide.
Dedicated to minimizing waste in their production process (their tagline is 100% chic, 0% waste), the company also uses organic, recycled, and ethical materials and produces entirely in (you guessed it) New York.
Designed with today’s fashion forward woman in mind, 100%NY produces easy-to-wear urbanite pieces.